Shrinking labor forces, supply chain disruptions, and fading customer loyalty—is the retail industry facing its most difficult transformation to date? With many companies navigating these new challenges, the retail market’s growing complexity is making expansion harder than ever.
In retail, global success depends heavily on the ability to communicate across borders and languages—which is easier said than done. But with the help of artificial intelligence (AI), savvy retailers are scaling their business and driving efficiency like never before.
According to First Insight’s “AI Perception Gap Report 2024”, “78% of CEOs and management teams believe AI is fundamental or important to the future of retail.” In particular, AI-enabled communication tools can help streamline operations and enhance customer engagement. This, in turn, allows your company to achieve positive results in new and existing markets.
In DeepL's latest guide, “The executive guide to AI-enabled communication and global retail”, you’ll learn how industry leaders are using AI to scale success, boost connections, and unlock new revenue streams. Download your executive guide for real-world examples, proven AI use cases, and exclusive insights.
How AI empowers retailers: 6 Language AI use cases
Effective communication is critical to unlocking new markets and driving business growth. And with AI-enabled communication tools on hand, companies can overcome language barriers and deliver great user experiences.
Let’s explore six proven Language AI use cases that have transformed the way retailers operate:
1. Marketing use case: creating multilingual assets for campaigns
AI-powered language tools enable retailers to create localized marketing content, ensuring cultural relevance and effective messaging across diverse markets.
2. IT use case: translating internal systems
With AI translation tools, retailers can swiftly and accurately translate internal systems into multiple languages, allowing for more consistent communication.
3. E-commerce and IT use case: translating product information
Before uploading product information to their systems, retailers can use AI tools to translate in bulk. This results in more uniformity for e-commerce websites, which improves the shopping experience.
4. Customer service use case: translating customer service interactions
By automatically translating emails, support tickets, and chatbot interactions, AI enables seamless collaboration between employees and customers across the globe.
5. International Expansion use case: new branch setup and reporting
When entering new markets, retailers often send staff to oversee the setup of new branches. From meetings with on-site managers to creating progress reports, AI communication tools are a huge help.
6. Product use case: translating user reviews
With the help of an AI translation tool, product departments can easily translate customer reviews before they’re shared via online platforms.
By taking advantage of Language AI in these well-established ways, retailers can better communicate with their global customers, improve internal workflows, and reach new markets more easily.
Real-world wins: leading retailers are using AI to conquer new markets
Retail competition is fierce, and customer desires are constantly evolving. To stay ahead of the curve, many global retailers are already using AI-enabled communication to find success in new markets.
First, we have Alza, the Czech Republic’s largest e-commerce company. With DeepL’s Language AI, Alza quickly and effectively localizes its website content—which has allowed the e-commerce giant to expand into new markets with impressive speed.
In Poland, fashion brand Kazar has successfully expanded its international business—all while running DeepL API under the hood. Thanks to DeepL’s superior translation quality, Kazar has increased order volume to become a major player in the global fashion industry.
And in Germany, e-commerce food brand KoRo has been able to expand its business globally by adding DeepL API into its processes—enabling instant translation of its webpages, product descriptions, and more.
Unlock your company’s potential with AI-enabled communication
AI has become a key differentiator in the retail industry, especially for companies looking to streamline global operations. With AI-enabled communication, retailers can take a more personalized approach—leading to deeper engagement and driving higher customer satisfaction.
To help retail leaders achieve global success, our comprehensive executive guide provides a detailed roadmap for how to best leverage AI-enabled communication. Brimming with best practices, real-world success stories, and expert implementation tips, the guide will show you how to:
Take your first global e-commerce steps
Begin your AI decision-making journey
Get everyone on board with AI communication tools
Speed up global expansion with localization
Ready to tap into the power of AI-driven communication and meet the retail industry’s latest transformation head on? Download our executive retail guide to start shaping the future of your business today.
