Power up your brand consistency with DeepL glossaries

author_by DeepL Team

What you need to know about DeepL glossaries:

  • Consistency is a brand's most valuable asset, increasing visibility and revenues
  • DeepL glossaries, with the glossary generator, make it easy for your teams to communicate consistently, in strategic business languages
  • The glossary generator creates smart glossaries of your most important terms, to save time

The power of any brand comes from its consistency. This includes the way that it looks, its unique brand assets, and, crucially, in how it expresses itself through language. 

With the glossary generator, DeepL glossaries help teams in every country ‌tap into the value of a consistent brand. They ensure that your brand voice, expertise, and terminology are never lost in translation. They help marketing, product, and localization teams ‌stay on top of the brand terms that matter. 

By capturing complex industry terminology, glossaries help colleagues and partners communicate clearly, too. Discover more about DeepL glossaries for your team.

The consistency challenge for international brands

When your brand engages audiences in different languages, it's easy to keep colors, fonts, and logos the same. However, the nuances of the way it communicates can often get lost. Bespoke brand language can lose its original meaning when translated too literally. Before you know it, your brand no longer sounds like your brand, and that can have big consequences. 

In a 2021 report from the brand enablement platform Marq, 88% of businesses said that brand consistency is important for growing revenue. A third credited their brand consistency with increasing revenue by 20% or more.

According to another study, brands that succeed in maintaining consistency increase their visibility by up to 4x. Losing that consistency means losing visibility and undermining business growth.

Taking control of brand language with DeepL glossaries

Illustration showing documents and people's icons

Glossaries specify how to translate the terms and phrases that matter to your brand, in over 100 different language combinations. They use DeepL's Language AI to apply these terms intelligently, adapting to the context in which they're being used.

This dramatically cuts the time that localization teams spend checking translated copy to ensure it's on-brand and on-message. Add this to the fact that DeepL translations require 2x fewer edits than Google Translate and 3x fewer edits than Chat GPT-4.* It all helps to cut the time required to engage international audiences, launch new products and campaigns, and drive growth. 

While engaging external audiences, glossaries also help your internal teams to communicate more consistently with one another. This reduces delays and misunderstandings and boosts productivity. It's part of the reason why Forrester's commissioned study, "The Total Economic Impact™ of DeepL", found that companies which used DeepL generated 345% ROI over three years. 

Generate smart glossaries for faster localization

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DeepL's new glossary generator tool makes it even easier to keep control of your brand language. When you translate your documents with DeepL, the glossary generator identifies your most important brand terms. 

It also learns how they should be translated and automatically creates smart glossaries, which can be shared with all of your teams. You can edit and refine your glossaries, and add terms manually as well. 

The glossary generator is already available for translations from English to:

  • German
  • Spanish
  • Japanese
  • Italian
  • French
  • Russian

Plus, more language combinations are on the way. It's available to all DeepL Pro Advanced and Ultimate customers, and works with common document formats like Word and PDFs. The more you translate, the more complete your glossaries become—and the more consistently your brand expresses itself.

Express your brand in your audiences' language

A distinct, consistent international brand is one that's able to drive growth faster. It meets audiences in their language, in a style that stands out, and with clarity and expertise they can value. 

DeepL glossaries and the glossary generator make it easy for your brand to be itself, everywhere it travels. Try DeepL glossaries now.

*Based on data from a 2024 blind study