Context matters! Introducing Clarify, your on-demand translation expert
When it comes to translating business communication, finding the perfect word or phrase for what you’re trying to express can make a huge difference. There may be several different ways to translate a sentence that you’ve written, but only one that will capture the exact meaning and nuance of what you’re trying to say.
The costs of missing the intended meaning and context of a translation can quickly add up: critical misalignment on manufacturing processes or misunderstood safety messages; sales emails that send the wrong signal about how your representatives feel about prospects; time wasted through internal back-and-forth to nail down what people really mean; the list goes on. In a recent Axios study, 66% of employees wasted over an hour each day due to ineffective internal communication. And in DeepL’s 2025 Language AI Report, 35% of businesses say language barriers prevent them from expanding to new markets, while 32% say they get in the way of serving customers from other countries.
The ability to personalize translations so that they capture exactly what you’re saying is crucial for any team’s ability to communicate efficiently, effectively and with confidence. This is why we’re launching a groundbreaking feature that gives DeepL Pro subscribers a new way to interact with our Language AI. It’s called Clarify, and it asks you the questions that a language expert would ask in order to understand context and deliver the exact right translation for you.
The interactive language expert that knows what you mean
How does it work? When you type into DeepL Translator, Clarify picks up on ambiguities that could result in your meaning getting lost — even in the most accurate translation. It highlights these instances, provides alternate translation options, and helps you choose the right way to express your message. Not only do you get the unbeatable accuracy of DeepL’s language models, but you also get an interactive language expert to help you think through exactly how your words will come across.
Avoid costly miscommunication with Clarify
In this way, Clarify eliminates the common types of miscommunication that can easily happen when translating, and it picks up on many nuances in communication that can get lost in the differences between languages. For instance…
If an American writes the date 03/04/2025 and translates it into German, it’s most likely that the date they mean is March 4. However, if a German speaker saw the date written this way, they would most likely interpret it as April 3. Clarify steps in instantly and asks which date you’re referring to before translating it into the date format that most German speakers actually use. It quickly grasps the right context, and cuts out the type of confusion that can lead to meetings being missed, or production schedules becoming misaligned.
An English person translating the word ‘lawyer’ into German might assume that there’s just one, obvious way to translate it. However, because German is a gendered language, there are different potential translations depending on whether the lawyer you mean is male or female, and alternative terms that don’t specify the gender of the lawyer at all. The version of the translation that you choose might influence how your organization is perceived.
Choosing the appropriate translation avoids creating confusion (or offense!) with customers or colleagues. It’s easy to make those decisions when there’s an expert on hand to understand your context — and that’s exactly what Clarify does.
Improve translation confidence for everyone in your business
We built Clarify to push the boundaries of AI translation through advanced interactivity and take quality and accuracy to an even higher level. Clarify proactively asks all the questions, and reviews word choices, to make sure a translation is accurate. In doing so, it transforms AI translation from a one-way input into an interactive dialogue with an AI translation expert, in which our Language AI thinks with you.
“This is a great tool and, in my eyes, it takes translation to a whole new level,” says Tom Hampton, Head of HR at Advanced Medical Solutions, the world leader in tissue-healing technologies. “For Clarify to be able to identify potential issues and suggest corrections is really, really good. It adds a whole level of professionalism to translations.”
In addition to clearing up potential ambiguities, Clarify also helps you express yourself naturally in the language you’re translating into. It highlights idioms or country-specific phrases that your audience won’t be familiar with, and gives you the option of translating them literally or expressing them in a different way. Rather than translating distinctively German phrases into English, or vice versa, Clarify helps you find the right phrase in the language you’re translating to.
DeepL Translator is powered by specialized, next-generation language models that we’ve trained in unique ways to ensure contextual understanding and grasp of nuance. We also work with thousands of language experts to train, refine and tutor our models, creating a uniquely powerful Language AI. Releasing Clarify brings this expertise to the forefront. The feature helps you ask and answer the questions about your translation that you weren’t able to ask before — or didn’t know that you should. Having those critical answers doesn’t just help you communicate clearly, it also helps you understand the rhythm of different languages and builds your communication confidence as you go.
Clarify is currently available for translations between English and German, with additional languages coming in the future. The feature is available now for DeepL Pro subscribers. To learn more about Clarify, click here!