DeepL’s Approach to Localization: Driving Global Success
Join Morana Perić, Head of Localization at DeepL, for an exclusive behind-the-scenes look at how her team navigates the complex world of localization. Learn how they collaborate with marketing, product, legal, and other essential stakeholders.
In this webinar, Morana shares insights into the evolving field of localization and explains how her team leverages DeepL's Language AI to streamline processes, enhance accuracy, and drive global market expansion.
What you'll learn:
- How Language AI is shaping the localization industry and what it means for the future
- DeepL’s approach to localization, including key strategies and workflows
- How DeepL’s localization team collaborates effectively with multiple stakeholders across different departments
- How to use a prioritization matrix to align teams and objectives for maximum efficiency
- Key considerations for localization in 2025
Meet DeepL's Head of Localization
Morana is a Croatian-born Berlin-based localization, content and UX professional. She has spent the past 12 years working as a manager and leader in the tech industry, building up localization, content and UX teams and processes, and working on lean and efficient workflows.
She loves to talk about why building products with great user experience is important and what good localization really means, how to promote more clarity and vulnerability in management, women in leadership and how to apply systems thinking and holistic approach to grow yourself and your business.