How Spindox eliminated language barriers for a luxury car brand by integrating DeepL's translation API—transforming their global collaboration and enabling Chinese and Italian teams to communicate directly without English intermediaries.
Spindox integrated DeepL's API into a luxury car brand's platform, enabling direct multilingual communication.
DeepL outperformed AWS and Google Translate with better technical language accuracy and security.
Real-time translation for both static content and live chat dramatically improved efficiency.
Chinese and Italian teams could now collaborate directly without English intermediaries.
The implementation expanded global reach and strengthened the client partnership.
Spindox is a leading digital solutions provider that builds custom tools to help clients achieve their goals. Recently, the team faced a complex task: updating a trouble-ticketing platform for a globally recognized luxury car manufacturer. This platform had to connect teams across the world, each operating in their own native language.
But language barriers made it difficult for multilingual teams to collaborate, slowing down workflows and causing misunderstandings. That’s when Spindox turned to DeepL. With DeepL’s API, they didn’t just improve communication – they completely transformed how teams work together and unlocked new opportunities for global expansion.
Managing a trouble-ticketing platform is a big job as it is, but for Spindox’ client, things were even more complicated. Their international teams, especially the Chinese and Italian users, had been relying on English translations to communicate. This process was time-consuming, prone to misinterpretation, and caused frequent delays.
Spindox also needed a platform capable of handling their client’s sensitive technical information. From dynamic chat interactions to static content, accuracy and reliability were essential. Then there’s security, another really important factor given the sensitive nature of the business data being exchanged.
And on top of all that, Spindox’ client also wanted to expand the platform globally. That meant the solution had to provide real-time translation for dynamic interactions, such as chat messages, within the platform. The stakes were high, and Spindox needed a translation tool that could rise to the occasion.
"We were able to deliver a project in which we covered all the aspects, so we created something that works end-to-end."
Viola Modafferi, PMO Specialist and Scrum Master at Spindox
After looking into alternatives like AWS and Google Translate, Spindox chose DeepL for its ability to deliver accurate, context-aware translations that can easily handle specialized technical language. Here are a few more reasons:
DeepL excels in translating specialized technical language and terminologies, so that users can communicate clearly and precisely.
The API integration was completed on a tight two-month timeline without needing external technical support.
DeepL introduced a real-time translation feature for live chat, creating an even more seamless experience for users.
DeepL was able to provide a secure framework that met Spindox’ stringent requirements.
“We found in DeepL all the characteristics of the service we were looking for, so real-time translations and reliability of translation even for specialized technical language.”
Viola Modafferi, PMO Specialist and Scrum Master at Spindox
Integrating DeepL's API enhanced the user experience of the trouble-ticketing platform significantly. Here’s how:
DeepL eliminated the need for clunky English intermediary translations. Now, multilingual teams can chat in their native languages without skipping a beat. This shift hasn’t just made collaborating more efficient – it brought teams closer together.
With DeepL supporting multiple languages with consistent quality, Spindox’ client was able to expand their platform seamlessly across international markets. Spindox, in turn, didn’t just deliver a solution their client could rely on, but also strengthened their partnership, paving the way for future collaborations.
Manual translations are a thing of the past. With DeepL’s API, both live chats and static content can be translated in real time. Now, users of the platform can finally focus on critical tasks, and solve problems instead of deciphering them. One Spindox team member explained:
"Now, with DeepL, these teams are able to communicate directly and effectively, overcoming what was once a major obstacle."
Viola Modafferi, PMO Specialist and Scrum Master at Spindox
Italian and Chinese teams used to have to translate messages to English first and then into their native language, adding unnecessary delays and increasing the risk of details being lost in translation. Now, with DeepL, these teams are able to communicate directly and effectively, overcoming what used to be a major obstacle.
With translation bottlenecks removed, Spindox’ client teams spend less time deciphering language and more time innovating within their roles. This transformation has been invaluable in high-stakes environments where precision and speed are key.
The success of this project didn’t just help Spindox’ client – it showed what can be done when cutting-edge technology meets creative problem-solving. The platform is now a critical tool for global collaboration, with DeepL at its core.
“There are no language barriers that we have not been able to overcome.”
Viola Modafferi, PMO Specialist and Scrum Master at Spindox
This partnership demonstrates the transformative potential of high-quality AI-powered translation. Spindox and DeepL continue to work together to unlock new opportunities. Who says multilingual collaboration has to be complicated?
Şirketinize iletişimi ve iş akışını geliştirebilecek isabetli bir yapay zeka çeviri aracı mı lazım?