How Spindox eliminated language barriers for a luxury car brand by integrating DeepL's translation API—transforming their global collaboration and enabling Chinese and Italian teams to communicate directly without English intermediaries.
Spindox integrated DeepL's API into a luxury car brand's platform, enabling direct multilingual communication.
DeepL outperformed AWS and Google Translate with better technical language accuracy and security.
Real-time translation for both static content and live chat dramatically improved efficiency.
Chinese and Italian teams could now collaborate directly without English intermediaries.
The implementation expanded global reach and strengthened the client partnership.
Spindox is a leading digital solutions provider that builds custom tools to help clients achieve their goals. Recently, the team faced a complex task: updating a trouble-ticketing platform for a globally recognized luxury car manufacturer. This platform had to connect teams across the world, each operating in their own native language.
But language barriers made it difficult for multilingual teams to collaborate, slowing down workflows and causing misunderstandings. That’s when Spindox turned to DeepL. With DeepL’s API, they didn’t just improve communication – they completely transformed how teams work together and unlocked new opportunities for global expansion.
Managing a trouble-ticketing platform is a big job as it is, but for Spindox’ client, things were even more complicated. Their international teams, especially the Chinese and Italian users, had been relying on English translations to communicate. This process was time-consuming, prone to misinterpretation, and caused frequent delays.
Spindox also needed a platform capable of handling their client’s sensitive technical information. From dynamic chat interactions to static content, accuracy and reliability were essential. Then there’s security, another really important factor given the sensitive nature of the business data being exchanged.
And on top of all that, Spindox’ client also wanted to expand the platform globally. That meant the solution had to provide real-time translation for dynamic interactions, such as chat messages, within the platform. The stakes were high, and Spindox needed a translation tool that could rise to the occasion.
"We were able to deliver a project in which we covered all the aspects, so we created something that works end-to-end."
Viola Modafferi, PMO Specialist and Scrum Master at Spindox
After looking into alternatives like AWS and Google Translate, Spindox chose DeepL for its ability to deliver accurate, context-aware translations that can easily handle specialized technical language. Here are a few more reasons:
DeepL excels in translating specialized technical language and terminologies, so that users can communicate clearly and precisely.
The API integration was completed on a tight two-month timeline without needing external technical support.
DeepL introduced a real-time translation feature for live chat, creating an even more seamless experience for users.
DeepL was able to provide a secure framework that met Spindox’ stringent requirements.